Unlocked Ears

Amazon tests ads in audiobooks, Midjourney kills free trials, Netflix tests iPhones as controllers

Happy Friday! Tax procrastinators don't fret - you can now play an anime dating sim that does your taxes. An anime girl asks users questions on a date, and at the end users get a PDF they can mail to the IRS 😂

🌶 Highlight of the day 🌶

Amazon's Audible is testing ads in audiobooks. Non-members get ad-supported access to a limit set of Audible titles, and can hear up to eight ads in a 24 hour period.

Audiobooks are a largely untapped frontier for ads, and the likes of Spotify have previously signalled an interest in serving ads in audiobooks. Amazon's ad-train chugs along 🚂

 ♨️ Hot off the press launches

Big tech

  • YouTube expands its analytics tool with a "Total Reach" metric 

  • Netflix tests using iPhones as controllers for games on TV 

  • Netflix launches its ad-supported tier on Apple TV

  • Twitter announces tiered API pricing 

  • Google to roll out heat alerts in Search

General and early-stage

  • Midjourney kills free trials due to too many new users

  • T2 launches a verification system for its social network 

  • Smoakland tests cannabis purchases via credit card 

  • IFTTT ships AI-powered automations for subscribers

  • Pokemon Go raises prices for remote raid passes

🔍 Other good finds

  • No good. How to not be a 'zero-interest rate' PM

  • BAU. Buzzfeed is publishing entire AI-generated articles

  • Green. Waymo switches to an all-electric robotaxi fleet

🧈 Twitter nugget

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- Amol