Good morning! What’s the newest growth hack for streaming companies? Uploading an entire episode on Twitter prior to the finale dropping 📺

🌶 Highlight of the day 🌶

TikTok is testing a new monetization feature encouraging creators to make branded ads. The in-app Creative Challenge feature lets creators submit video ads to brand challenges, without payouts based on video performance 📈

Of note - these videos will not be displayed on a creators profile, instead running as ads on the For You feed.

Everyone knows that the best TikTok ads don’t feel like they’re ads, and this new test feels like TikTok’s most direct attempt at crowdsourcing creativity for advertiser benefit 💃

♨️ Hot off the press launches

Big tech

• Amazon announces a no-code tool connecting enterprise SaaS apps

• Meta rolls out new parental control tools for IG and Messenger 

• TikTok adds parental controls for what content teens can see

• WhatsApp ships a personalized message tool for business users 

• Apple to add a suite of indie games

• ChatGPT on iOS gets internet access via Bing search

General and early-stage

• Reka launches an AI assistant for the enterprise

• Zoox tests robotaxis on public roads in Las Vegas

• Roku expands its streaming service into live sports

• Paramount+ launches its combined Showtime service

• Stellantis ships an electric vehicle charging service

🔍 Other good finds

• Alexey special. How to build a killer growth engineering team

• Not me. Among Us is being turned into an animated series

• The worst. Cash App bug double charges users on purchases

🧈 Twitter nugget

Thanks for reading! If you've got any comments or feedback, please hit reply - I'd love to hear from you :)

- Amol