Happy Monday! Candy Crush took to the skies, using 500 drones to blast Manhattan residents with an ad to mark the game's ten-year anniversary. No doubt most folks who saw the ad stopped playing Candy Crush eons ago, but guess marketers gotta get them eyeballs somehow...

Wait... They shipped what!?

Robinhood Gold members now get 3.75% interest on cash sitting in brokerage accounts.

Backstory: Gold is Robinhood's $5 per month premium offering, giving users access to professional research and enhanced margin investing.

Details: The new cash sweeps program deposits uninvested cash into partner bank accounts to generate interest. For users, this means:

• 3.75% on all cash sitting in brokerage accounts

• FDIC insured up to $1.5m balance

• Interest paid out monthly

Why it matters: 3.75% is higher than the vast majority of savings accounts, meaning that most people stand to make money by signing up to the premium subscription and transferring cash to Robinhood.

It's a killer hook for both existing user upsell and new user growth. With the later, there'll undoubtedly be strong cross-sell as users who sign up to generate interest end up investing as a result of Robinhood's gamified trading features.

Separately, 3.75% interest (with FDIC insurance) for consumers is wild. Taking a punt on speculative investments or trying to farm yields with DeFi becomes a lot less attractive when you can bank serious money with zero risk.

The rates only going up from here.

Features & products hot off the press

Big tech

• PayPal will support Apple's tap to pay on iPhone

• Etsy rolls out visual search features

• Robinhood introduces 3.75% brokerage cash interest for Gold members

• Hulu announces price increases for its Live TV bundle 

• YouTube to roll out "Go Live Together" co-streaming

• SpaceX adds 1TB cap for Starlink residential users 

• Apple starts building a Live-TV ad network

General and early-stage

• HBOMax and Discovery+ will launch a combined streaming service in 2023 

• Runway ML ships an Infinite Image AI-editing feature

• Tome launches its storytelling product on iOS

• Fireblocks expands its digital asset payments engine product 

• Dock unveils a verifiable credential designer  

Getting 1% better at building product

• Retention - 13 smart retention tactics, by UX Collective

• Collaboration - Creating a culture of productive conflict, by Reforge

Broader tech happenings

• Rough times. Meta plans to lay off thousands of employees this week

• Courteous bird. Twitter delays rollout of blue check product till after election

• Gettin' political. FTX becomes 3rd largest midterms campaign donor 

• Frozen apple. Hiring for non R&D roles will be paused at Apple

• KO'ed. Twilio stock drops 34% on weak guidance

Courtesy of mindless Twitter scrolling

@hunterwalk

@kevinyien

And that’s a wrap for today. Stay tuned for more!

-  Amol