AI Variants

Meta rolls out AI copy testing, Patreon launches community chats, Frec unveils a roboinvesting product

Good morning! Fines in space are officially a thing, after the FCC issued a $150k fine to Dish Network for not moving its defunct satellite further away from space 🚀

🌶 Daily highlight 🌶

Meta rolled out its first generative-AI features for advertisers, designed to increase the quality of marketing campaigns while also boosting efficiency of marketing workflows on Meta.

The most notable part of the launch is the “text variations” feature in Meta Ads Manager, which uses AI to generate copy variations for an ad. These variations can highlight specific keywords and input phrases, with Meta able to customize text for specific audiences 🎯

This type of feature stands to increase the speed of iteration while reducing human effort. One big miss on Meta’s part is that it won’t showcase performance details of each variation, which would have significantly increased the amount of learning per ad.

While the time horizon is uncertain, it’s clear that AI will play an increasingly large role in basic A/B testing, whether that’s for marketing or product 🤖

♨️ Latest launches

Big tech

  • Spotify adds 150k audiobooks to its Premium subscription

  • Uber ships a feature to drop off users packages to post offices

  • PayPal lets users add its Venmo and PayPal cards to Apple Wallet

  • Google upgrades Assistant to leverage Bard’s generative AI

  • Reddit adds a media tab for search results in its mobile app

General and early-stage

  • Patreon ships free tiers, community chats, and a refreshed UI

  • Docker launches remote container builds and new debugging tools

  • Artifact lets users generate AI images for posts

  • Frec unveils an automated investment platform for consumers

  • Arc adds a suite of AI-powered features to its browser

  • Okta ships support for passkey logins

🔍 Other good finds

  • Expectations. Improving your international growth strategy

  • How-To. Making ChatGPT more efficient with custom instructions

  • Hidden tax. FTC sues to break up Amazon for monopolization

🧈 Twitter nugget

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- Amol