- Time To Ship
- Posts
- Ads and chill
Ads and chill
CNN rug pulls, Netflix embraces ads, Firefox launches burner phones
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Happy Friday! Crypto rug pulls went mainstream as CNN abandoned Vault, its NFT project. As recently as last month, CNN was evangelizing Vault's roadmap and pushing community members to buy tokens. To those who lost money, CNN says "thanks for participating in the experiment".
Wait... They shipped what!?
Netflix will launch its ad-supported tier in November.
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Details: The majestically named "Basic with Ads" tier is priced at $6.99 per month, $13 less than the Premium plan. Annoyances include:
5 minutes of ads per hour of watching
Offline viewing unavailable
Max 720p HD resolution
10% of catalog unavailable (due to licensing restrictions)
Why it matters: Going from 0 -> 1 on an advertising business represents a huge growth lever for Netflix.
Netflix has hit saturation in developed markets, losing over 1 million subs this year. "Basic with Ads" expands Netflix's TAM, with analysts predicting that by 2027, 60% of global Netflix subs will be on an ad-supported tier.
In response to reduced post-pandemic demand, streaming companies are increasingly wading into the world of ads to unlock growth. Disney+ will launch its own ad-supported tier in December, priced at $8 per month.
Features & products hot off the press
Big tech
Apple is launching a high yield savings account with Goldman Sachs
TikTok announces a new 'Showtimes' ad unit for cinemas
TikTok launches Profile Kit for creators to display videos elsewhere
Twitter ships Link Spotlights for professional accounts
Microsoft unveils an automated document & data processing product
Android will let users archive apps instead of deleting them
Netflix to debut its $6.99 ad-supported tier in November
General and early-stage
Roku announces a suite of Smart Home products
Firefox launches a virtual burner phone service to address spam
Polestar unveils its first electric EV
Greenlight adds family safety features to its fintech app
Eero kills its cheapest plan and switches all customers to Plus
Soundcloud's new creator suite will directly connect artists with superfans
Getting 1% better at building product
Collaboration - Focusing on "What" instead of "How", by John Cutler
Management - How to build a high performing growth team, by Adam Fishman
Broader tech happenings
Courtesy of mindless Twitter scrolling
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And that’s a wrap for today. Stay tuned for more!
- Amol